The Great Debate-Open Houses-Yay or Nay


So when you get into this business many things are thrown at you, especially being at a young age.  It is ten different social networking sites you must be on, a webpage, a Facebook fan page plus running an ad, blogging and the list goes on.  Then add to that you need a slogan, a mission statement and of course a business plan (which is hard to do when you have nothing to really go on.)  And did I mention all the non-social media marketing you need to do-farming, FSBO’s (I have not had any luck with that), expired listings (haven’t had much luck with that either), post cards, expos, networking events, committees you must join, floor duty and this list goes on as well.  As you can tell there is a lot thrown at you that you are told you must do in order to succeed.  However there is one other marketing and lead tool that I have realized stirs up much debate-Open Houses.  Do they or do they not work?  I have done many open houses in this past year and a half, and while I still want to stay positive and say that they will work I have not had much luck with them.  People do come by and take a look at the listing, but when I follow-up with them it is like they have no idea who I am and what I am talking about or I just never hear from them again.  I have yet to gain a lead that actually goes anywhere from an open house.  But many people reading this will completely disagree with me and say that they have gotten a lot of business from open houses.  And some reading this will say that open houses are just a waste of time.  However, there was one open house I did where this nice, sweet old woman accidentally brought me pot brownies and got me higher than a kite.  But of course I did not get any business from her either.  Brownies where good though.  Some days I think I should go and get her recipe and serve them to my clients who are sticks in the mud and the people who stop by at my open houses.  But back to my point-do open houses really work or not?  And if they do work for some-how do you make them work? I would love to know other people’s opinion on this, because I myself am not at the point where I can answer this question.


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